The concept about piggyback profits is to leverage other people's lists and marketing efforts to get a giant bump in your product launches. Often times, when you're just starting out in the information product creation business, you not only have to create a well-polished product, but you also have to set up a website, promote it, build a list, market - market - market, and THEN, you might sell something.
However, with Piggyback Profits, you leverage other people's traffic, email lists, and websites.
